Research — bruschystudio

Research and Discovery

Before diving into the design, we began with in-depth research to understand the problem space, the user needs and the market dynamics. This phase allowed us to gather insights, validate assumptions, and uncover opportunities that shaped our design decisions. During this phase, we explored user behaviors, industry trends, and competitor strategies to build a strong foundation for our solution. Through a mix of qualitative and quantitative research methods, we identified key pain points and user expectations, ensuring our design approach was both informed and user-centered.

Anxiety affects millions, but finding the right coping tools can be challenging. These numbers make it clear: Anxiety isn’t just an individual issue — it’s a widespread challenge in need of better solutions. That’s exactly what we set out to address with our solution, which we named noworries.

Interviews: Defining the Problem

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