TM_04 — bruschystudio

Terapia Mediterránea

We were happy to find a small company called Terapia Mediterránea, based in Barcelona and managed by two Partners: Marco and Francesco. As a starting point, we were introduced to their project and to their concept, brand identity, values and purpose. TM was created in order to address well-being and mental health through experiences that were created by this team with a strong focus on a culinary experience, music, wellness. They host events that invite people to explore these elements through shared, social experiences.

But Terapia Mediterránea isn't just about food... it’s about:

Research & Discovery

Before diving into the design, we began with in-depth research to understand the problem space, the user needs and the market dynamics. This phase allowed us to gather insights, validate assumptions, and uncover opportunities that shaped our design decisions. During this phase, we explored user behaviors, industry trends, and competitor strategies to build a strong foundation for our solution. Through a mix of qualitative and quantitative research methods, we identified key pain points and user expectations, ensuring our design approach was both informed and user-centered.

The Food & Mental Health Connection
Terapia Mediterránea had already explored the link between nutrition and mental well-being. We validated their insights through credible sources such as Cambridge.org and MentalHealth.org.uk.

Key Findings

Ultra-processed foods (UPFs), which dominate much of the European diet, are strongly associated with obesity, cardiovascular issues, and declining mental health.
Diets high in sugar and processed ingredients can contribute to depression and anxiety, often due to underlying nutrient deficiencies.

These findings align powerfully with TM’s mission: food is not just physical—it’s emotional, cultural, and deeply social.

User Experience & Festival Report Review
We also analyzed Terapia Mediterránea’s internal festival report to better understand the participant experience.

Key Insights

51% of attendees emphasized that shared meals and social connection significantly contributed to their sense of well-being.
However, several pain points emerged:
- Attendees had difficulty accessing clear information about the events.
- Post-event follow-ups were limited, primarily relying on Instagram updates.
- Some participants experienced challenges with social interaction during the events.

These findings revealed important usability gaps and opportunities to enhance social engagement across the platform.

Our Persona

Drawing from secondary research and TM’s surveys and interviews, we identified two key user personas—both seeking experiences that blend food, well-being, and social connection.

One focused on conscious eating and emotional wellness; the other on interactive, social learning.

After stakeholder discussions, we prioritized the socially-driven persona, as it best represents the needs of current and future users.

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